The Center of Peruvian Arts (COPA) connects audiences and students to the Indigenous cultures of Peru through performances, educational programming, and participatory workshops. Through these practices, the organization is committed to promoting Indigenous Peruvian knowledge and wisdom, and cultivating skills in collaboration, coexistence, and social awareness. Serving the Chicagoland area, the Center of Peruvian Arts strengthens the community’s identity to their Indigenous Peruvian counterparts.
During the Fall 2022 and Spring 2023 semesters, SAIC team members worked with Ruben Pachas and Jessica Loyaga, founders of the Center of Peruvian Arts (COPA). In a series of meetings, workshops, and conversations, the project partners worked together to develop a more robust strategic plan, find funding avenues, and start implementing some of COPA’s capacity-building aspirations. A primary focus throughout the project was making sure that the deliverables stayed true to COPA’s mission.
In the first phase of the project, the team conducted visioning exercises with Ruben to get to the core of COPA’s mission. The deliverables for phase one were: an updated mission statement, an updated value statement, a spreadsheet with details on grants and funding partners, and a list of comparable organizations in Chicago.
In the second phase of the project, team members focused on branding and marketing based on the priorities of the project partner. The deliverables for phase two were: a logo, a 3-minute promotional video, and a document summarizing the significance of COPA with language that can be used on grant applications and with potential partners. The outcome was a close relationship with COPA based on mutual trust and good communication. The SAIC team gave Ruben Pachas and Jessica Loyaga the tools to expand COPA according to their goals.
During the Fall 2022 and Spring 2023 semesters, SAIC team members worked with Ruben Pachas and Jessica Loyaga, founders of the Center of Peruvian Arts (COPA). In a series of meetings, workshops, and conversations, the project partners worked together to develop a more robust strategic plan, find funding avenues, and start implementing some of COPA’s capacity-building aspirations. A primary focus throughout the project was making sure that the deliverables stayed true to COPA’s mission.
In the first phase of the project, the team conducted visioning exercises with Ruben to get to the core of COPA’s mission. The deliverables for phase one were: an updated mission statement, an updated value statement, a spreadsheet with details on grants and funding partners, and a list of comparable organizations in Chicago.
In the second phase of the project, team members focused on branding and marketing based on the priorities of the project partner. The deliverables for phase two were: a logo, a 3-minute promotional video, and a document summarizing the significance of COPA with language that can be used on grant applications and with potential partners. The outcome was a close relationship with COPA based on mutual trust and good communication. The SAIC team gave Ruben Pachas and Jessica Loyaga the tools to expand COPA according to their goals.